Field Notes

A view into the work of a BD director and GTM engineer

Mapping a sector, drafting the outreach, and the ongoing management of everyone in the ICP: the follow-up, the continual mapping and scraping. One note a week.

10 August 2026·7 min read

Mapping the built environment: who engages with whom

An interactive stakeholder map of the built environment, built off one live scheme, and the thinking behind why I map a sector before writing a single line of outreach.

Sector mappingBuilt environmentBusiness development

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